Contact Us
Marion Vansingle
SOURCE project coordinator
m.vansingle@borvo.com
Phone : + 33 (0)4 73 34 70 71
Mobile Phone : + 33 (0)6 63 04 05 24
Date | City | Interventions | Summary | Media |
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2014-10-17 | Acqui Terme | Augusto Grandi - Spa and Wellness from the crisis to the relaunch | Estimates indicate that the thermal and wellness sectors will grow during the next few years, and at an average growth rate of 10% at international level. An increase that is not altogether homogenous. In-fact apart from few exceptions, the historic thermal towns are encountering difficulties more or less consistent on an ever more complicated market. On the other hand the spa centres are multiplying and enlarging and registering a constant growth. It is therefore evident that we have in front of us two different wellness concepts. On one side the Thermae seen as a place for old people and ill people, or rather for old ill people, therefore without much appeal and scarce ability of attracting new clients. Whilst the spa centres are offering an attractive, dynamic image that appeals more to younger people. It isnt only due to a lack of communication, more the fact that the thermal resorts havent known or havent been able to adequately invest in order to continue offering the facilities that clients expect. Grand hotels that have transformed into big, large, oversized hotels, along with an inadequate thermal offer. Consequently, charming towns that are no longer capable of organizing activities along with a high level cultural offer, but instead propose modest entertainment along with occasional events. Its essential to restart from here to compete against the offers flowing from the spa centres that concentrate on spoiling and pampering their clients, along with aperitifs, music and gadgets. https://www.ok-replicak.com/
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