Augusto Grandi

Augusto Grandi is historian, and since 1988, a professional journalist at the Sole 24 ore. He’s published fiction and non-fiction books; among the first, there were “Sistema Torino”, “Sistema Piemonte”, “Lassù i primi, la montagna che vince”, “Eroi e cialtroni: 150 anni di contro storia.  Together with Daniele Lazzeri and Andrea Marcigliano he wrote Il Grigiocrate, Mario Monti nell’era dei mediocri”. For the non-fiction he’s published “Un galeone tra i monti”, “Baci e bastonate”, “Razz, politici d’azzardo”. He’s participated at collective operas such as: “Altri risorgimenti”, “Oltre Lepanto”, “Viandanti tra due monti”, “Da Baikonur alle stelle, il grande gioco spaziale”, “La profondità strategica turca nel pensiero di Ahmet Davutoglu”. As a photographer he produced various travel reportages and an exhibition dedicated to the exploitation of workers, as part of the national Security Festival. He was awarded with the Journalism prize St. Vicent, l’Acqui Ambiente (Acqui’s Environmental Prize) and the silver Anguillara. He’s a member of the jury for the Premio Acqui Storia (Acqui’s History Prize award) and vice-president of the Artaban Onlus – an association for people in need in Italy, Africa and Latin America.

Date City Interventions Summary Media
2014-10-17 Acqui Terme Augusto Grandi - “Spa and Wellness from the crisis to the relaunch”

Estimates indicate that the thermal and wellness sectors will grow during the next few years, and at an average growth rate of 10% at international level. 
An increase that is not altogether homogenous. In-fact apart from few exceptions, the historic thermal towns are encountering difficulties more or less consistent on an ever more complicated market.   
 
On the other hand the spa centres are multiplying and enlarging and registering a constant growth.  It is therefore evident that we have in front of us two different wellness concepts.  On one side the Thermae seen as a place for old people and ill people, or rather for old ill people, therefore without much appeal and scarce ability of attracting new clients.  Whilst the spa centres are offering an attractive, dynamic image that appeals more to younger people.

It isn’t only due to a lack of communication, more the fact that the thermal resorts haven’t known or haven’t been able to adequately invest in order to continue offering the facilities that clients expect. 

Grand hotels that have transformed into big, large, oversized hotels, along with an inadequate thermal offer.  Consequently, charming towns that are no longer capable of organizing activities along with a high level cultural offer, but instead propose modest entertainment along with occasional events. 

It’s essential to restart from here to compete against the offers flowing from the spa centres that concentrate on spoiling and pampering their clients, along with aperitifs, music and gadgets. 
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