Tina Bianchi

The film commissions are agencies which help the cinematographic productions and the territories which host them with technical tools. The Lazio Film&Commission is a regional agency born with the aim to promote the audiovisual sector and the resources of a territory, through a constant cartography and the networking of useful informations to offer services to cinematographic productions. When you develop a territory which is obviously perfect for cinematographic productions – a territory like Fiuggi for example, which has many touristic services, a thermal cultural and natural heritage – it is necessary first of all to list all the existing structures with a film commission. The insertion of these informations about potential places, consulted by a location manager, is the first step. The cinematographic productions need important services, but to improve the visibility of a territory through the “cinetourism” represents an investment in promotion and publicity. The welcoming capacity of territories is essential to cinematographic productions, the territories receive also specific strategies of welcoming for scenographies and courses of formation, which incite autopromotion from the cities. The promotion of a territory linked to the filming must last long, for the whole life of the film, from the shooting to the screening, and maybe also because the territory will receive benefits from the success of the film. There are no priority elements in the choosing of a place, because cinema narrates everything – from art to history, from beauty to tragedy – but the first step of each territory is to know how to describe and to communicate its own resources.